Writing copy (text), is an infinitely interpretable task but we only really notice it when it just doesn’t feel right. Our job in copywriting for your business is to listen to, and then project your organisation’s voice in a style that is; appropriate, engaging and transparent.
The aim is always to give your message meaning, and provide value for the recipient – with focus, and without distraction. Original and unique text on your website is essential for competitive search engine ranking, and essential for your customers to find the value in your offerings.
There really are no copy/paste shortcuts for building a personal brand and appropriate tone for your written identity. Perhaps you have noticed that we have our own particular style, suited to our own creative industry?
Rules must be thoroughly understood before they are broken, and a demonstration of this understanding should help make your identity memorable and favourable among the mediocrity and corporate-speak that can proliferate in an era where so many people have access to publishing tools.
Successful copywriters know where to start, how to say it, and when to stop.